Plenty > News > News > Plenty and Mawarid launch regional partnership to grow fresh produce in GCC
Latest
Plenty and Mawarid launch regional partnership to grow fresh produce in GCC
By Plenty

Plenty and Mawarid launch regional partnership to grow fresh produce in GCC

First joint vertical farm underway in Abu Dhabi, slated to bring strawberries to market in 2026.

ABU DHABI, United Arab Emirates, July 18, 2024 – Today, Plenty Unlimited Inc. (“Plenty”) and Mawarid Holding Investment (“Mawarid”)—a subsidiary of Alpha Dhabi Holding, a major publicly listed company on the Abu Dhabi Securities Exchange (ADX)—announced they have entered into an exclusive, multi-year, region-wide partnership to bring locally grown fresh produce to countries across the Gulf Cooperation Council (GCC). The joint venture Plenty and Mawarid have formed will invest more than AED500 million (US$130 million) into the partnership’s first project in the GCC – an indoor vertical farm in Abu Dhabi, designed to grow more than 2 million kilograms of strawberries annually. The joint venture plans to develop up to five farms in the next five years, which would require investing up to AED2.5 billion (US$680 million) and bring thousands of direct and indirect employment opportunities to the region. 

The Abu Dhabi farm will develop a year-round supply of berries with peak-season flavor for both the local UAE market and export to other GCC countries, replacing air freight and reducing food miles compared to current imports. The farm’s complete production of strawberries is already pre-committed to Plenty partner and global premium berry leader Driscoll’s, which will also contribute its proprietary genetics, global brand and extensive market experience. 

“As part of our strategy to delight berry consumers around the world, we are excited to partner with Plenty and Mawarid on this pioneering project,” said Soren Bjorn, CEO of Driscoll’s. “The Gulf region and the United Arab Emirates specifically have long been great markets for Driscoll’s, and this project will help ensure we can meet the demands of consumers in this market into the future.”

The new farm will be the world’s first commercial-scale vertical strawberry farm outside of North America, following the opening of Plenty’s first strawberry farm in Virginia later this year – also in partnership with Driscoll’s. Construction on the Abu Dhabi farm–which will be approximately 7,500 square meters (81,000 square feet)–is targeted to be completed in late 2026. 

“Mawarid has increasingly focused on adopting cutting-edge technologies in support of the UAE mandate to build innovative food security capabilities,” said Mr. Kashif Shamsi, Group CEO of Mawarid. “Our global search for a sustainable solution to the challenges we face in the Middle East led us to the incredible team at Plenty. This joint venture enables us to leverage the most advanced farming technology in the world to grow local food supply throughout the GCC, beginning with our home market in Abu Dhabi, while preserving our precious natural resources.”

“Plenty has built the most technologically advanced indoor farming platform aimed not only at meeting year-round consumer demand but making it possible to build a long-term food security infrastructure that can adapt to the needs of regions like the Middle East,” said Arama Kukutai, CEO of Plenty. “The Mawarid team’s extensive expertise with agriculture and land management in the Emirates makes them a great partner to meet these dual opportunities, in a region that has long been poised to benefit from the promise of indoor agriculture.” 


In the UAE, 80% of the land is desert and only 0.7% of the land is arable. Developing local food production is essential to creating a more sustainable and secure food system that gives communities access to fresher, more nutritious food. And in the GCC countries, which import more than 85% of their food, it is a key unlock to food security.

Blog
Building a New Vision in Food & Fibre
Building a New Vision in Food & Fibre
Plenty is evaluating opportunities to expand its farm network internationally, and New Zealand is a leading country in both world class food and agriculture, but also through indigenous Māori leadership in long term sustainable development of land and natural resources.
03.28.2024
More Blog
News
Plenty opens world’s first farm to grow indoor, vertically farmed berries at scale.
Plenty opens world’s first farm to grow indoor, vertically farmed berries at scale.
Today, Plenty Unlimited Inc. opened the world's first farm to grow indoor, vertically farmed berries at scale. Plenty farms are the most technologically advanced farms in the world – removing the unpredictability of Mother Nature and making it possible to grow produce with peak-season flavor, year-round, almost anywhere in the world. The Plenty Richmond Farm is designed to produce more than 4 million pounds of strawberries annually in less than 40,000 square feet by growing vertically on 30-foot-tall towers. The farm will exclusively grow Driscoll's strawberries, combining Plenty's advanced technology with global premium berry leader Driscoll's advanced genetics. The first strawberries from the farm will be available in early 2025.
09.24.2024
More News
Press
VICE: Vertical Farm Makes a Mini Skyscraper Out of Strawberries
VICE: Vertical Farm Makes a Mini Skyscraper Out of Strawberries
If you’ve ever bought strawberries in the United States, then you’re probably familiar with Driscoll’s. They are one of the largest strawberry producers in North America, and they are leading the charge in vertical farming. Vertical farming is a farm that isn’t splayed out across several acres of flat land. It’s a farm that is structured in a vertical building, making it perfect for farming in the middle of a major city.
09.25.2024
More Press