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Senior Customer Marketing Manager

Role: Full-time

About Plenty

We are on a mission to grow plenty of fresh food for everyone, everywhere. We are building the world’s largest, most technologically advanced, indoor vertical farms. Using a fraction of the land and water outdoor farms need, our farms are designed to secure our food future. 

Our people and teams are how we make our mission possible. We are passionate about our contributions to Plenty, the communities around us and our planet, but never take ourselves too seriously. We’re down to earth, we grow together, and we always find a way. Join us as we rewrite the rules of agriculture, and we’ll bet our berries you’ll be rewarded with innovative and collaborative teammates, a supportive environment, diverse career opportunities and meaningful work.

About the role

Plenty is looking for a Senior Customer Marketing Manager to join our Marketing team. The Marketing team is responsible for ensuring Plenty’s success by driving demand and velocity and setting the brand direction to define a new food category. In this role, you will help develop and bring to life the Plenty brand in our customer’s physical and online retail locations as well as leading other high-impact initiatives that support Plenty’s success in market. In this role you will be the steward of Plenty’s brand as we launch and expand our distribution in California. As part of the Marketing team you will work closely within the Commercial team and with other internal and external teams across the business to develop and execute effective marketing programs that drive conversion, velocity, and customer affinity.

What you'll do

  • Lead marketing planning and execution for all customer physical retail locations and online properties
  • Working with our Commercial team to: develop consumer/customer insights, set objectives, create the strategy, develop & execute the marketing plan, analyze performance data, optimize strategy & tactics for continuous improvement, manage budgets, and work with Director of Sales to develop materials for and attend key strategy & performance meetings with current/future retail & online customers
  • Work closely with the Sales team to take advantage of customer co-marketing opportunities and also unlock additional marketing opportunities with key retail partners
  • Lead our eCommerce marketing strategy and execution
  • Lead our competitive intelligence gathering and analysis for the Marketing team 
  • Work in lockstep with our Customer Operations team to create a seamless customer experience in-store and online. Foresee, manage, and remove marketing obstacles as they arise
  • Work in partnership with the Director of Integrated Marketing to manage all new retailer launches, driving the timeline and contributing to strategy development (including paid support), planning and execution
  • Manage the creative process with internal and 3rd party creative resources, driving the process and ensuring on-time delivery of all necessary resources for our retail partners, for major initiatives as well as ad-hoc customer needs
  • Working with our Marketing Coordinator, manage the production and distribution of all retailer assets including retailer toolkits, in-store collateral, demo collateral, and experiential activations
  • Think strategically and creatively to break the conventions of retail and online marketing to deliver a better consumer experience
  • Potential to manage the day to day relationship with our major partnerships
  • Travel up to 20% of the time
  • Others duties as assigned

What you'll bring to the table

  • 8+ years of marketing or other relevant business experience 
  • Quick learner with the ability to get up to speed quickly
  • Flawless implementation and extremely strong project management and organization skills
  • Flexibility and capability to take on tasks outside of the immediate scope of work
  • Analytical capability to find the key insights in retail and online performance data
  • Self-starter with ability to work independently – high sense of urgency and entrepreneurial spirit
  • Experience with consumer insights and the ability to leverage them to build highly engaging, consumer-first marketing that drives results
  • Collaborative spirit with a strong track record of working with Brand, Creative, and Commercial teams to bring exciting work to life
  • eCommerce experience
  • Excited and motivated by the opportunity to join an early stage company and the ability to be both hands on and off pending the requirements of the project

Type of role

Full-Time; Hybrid

What we can offer 

  • Compensation; we’ll pay you a competitive salary, give you a stake in the company via equity and contribute toward your 401K 
  • Health & well-being; we’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits, in-office gyms, and an Employee Assistance Program to help with mental health, financial & legal matters 
  • Food; in-office lunches, snacks and access to our leafy greens & new produce in development -- are you up for a side gig as a taste tester?
  • Grow together; learning & development opportunities including unlimited access to our Upstart University platform, LinkedIn Learning, lunch & learns, training certifications, and more
  • Equipment; we’ll provide you with the equipment you need to be successful, including $75/month toward your phone bill and $250 every 2 years to upgrade your phone
  • Paid time off; we know you’ll do your best if you’re taking time to recharge, so we don’t cap the amount of days you can take off per year in addition to the paid holidays we observe
  • Parental leave; 12 weeks off for all new parents - fully paid so you can focus your energy on your newest addition 

Food & Safety Requirements

  • Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations
  • All applicants must be 18 years or older to apply

Plenty’s target compensation range for this role is $159,200 - $175,200 for this location. Actual compensation is commensurate with experience and alignment with role requirements.