Iconic Bay Area music event to mark Plenty’s worldwide brand debut and first official presence in the Bay Area
SOUTH SAN FRANCISCO, Calif., August 8, 2018 — Plenty, the indoor farming company growing clean, healthy food for people not trucks, today announced it will make its Bay Area debut at this weekend’s Outside Lands music festival. Over the course of three consecutive days, festival goers will have the opportunity to sample Plenty greens for the first time at a brand activation located in the Farmer’s Market at Eco Lands.
Plenty grows clean, delicious produce year-round that are always pesticide, herbicide, and GMO-free. By giving each plant the perfect light, water, nutrients, and other inputs it needs to thrive, Plenty delivers fresher and tastier produce that takes hours, not weeks, to go from harvest to home. The greens Outside Lands attendees will enjoy are locally-grown at Plenty’s South San Francisco indoor farm, located just eleven miles away from the festival in San Francisco’s Golden Gate Park.
“Plenty strives to make healthy, nutritious food a joy and delight to eat,” said Matt Barnard, CEO and co-founder of Plenty. “We can’t wait to witness those magical first moments where people realize that leafy greens can be cravable, not something you have to eat. Outside Lands is an iconic event entrenched in the fiber of the Bay Area and we couldn’t think of a better place to introduce Plenty to the local community.”
Within the Farmer’s Market, Plenty will serve samples that highlight a unique green each day of the festival:
- Kale (Friday, 8/10): Plenty Baby Kale is a feathery green with warm grass flavors that are savory yet slightly sweet. Attendees can sample Plenty Baby Kale solo or in Sautéed Kale Tartlets with White Bean Purée, Pickled Sweet Cherry Peppers, and Pine Nuts.
- Arugula (Saturday, 8/11): Plenty Baby Arugula combines tasty notes of wasabi, fresh cut grass, and sweetness with a bold, spicy finish. Snackable by itself, Plenty Baby Arugula will also be presented in a Prosciutto (or Zucchini) and Arugula Wrapped Fresh Fig with Hazelnut Dukkah Sprinkle.
- Spicy Blend (Sunday 8/12): Plenty Spicy Blend is a beautiful blend of green and purple mustard leaves that brim with earthy, floral, and piquant notes. Festival goers can try Plenty Spicy Blend solo or within a Salmon (or Tofu) and Spicy Blend Tartare served in a Black Sesame Cone with Ginger-Soy Dressing.
All samples featuring Plenty greens will have both vegan and vegetarian options. Plenty farmers will be on hand to share more how Plenty grows crops that result in leafy greens bursting with vibrant flavor.
To locate the Plenty Farmer’s Market experience, visit the Eco Lands area in Hellman Hollow. Plenty will be located directly across from the Panhandle Stage.
Outside Lands Performers, Powered by Produce
Plenty has teamed with Bay Area chef Melissa King to create produce-forward dishes for Outside Lands artists to enjoy backstage in the hospitality center. One of the most exciting young talents in America’s culinary scene, Chef King will be preparing imaginative combinations of Plenty greens, local Bay Area ingredients, and Asian flavors to fuel artists before and after their performances.
“I’m excited to create a few playful dishes that will energize Outside Lands artists while they rock their sets,” said Melissa King. “Working with Plenty this coming weekend allows me to combine three of my favorite things: fresh local ingredients, the outdoors, and awesome live music!”
Coming This Fall
Outside Lands will be the first of many unique, curated Plenty experiences that inspire Bay Area consumers to unlock what’s possible with their produce.
Up next: a personalized Plenty box program in which Bay Area members will receive the freshest, most flavorful, local produce delivered to their doorstep. Those interested in being one of the first to welcome Plenty leafy greens from the farm to their homes this fall can do so by signing up at plenty.ag or visiting Plenty’s Farmer’s Market experience at Outside Lands.
In addition, Plenty will soon introduce leafy greens grown in its Kent, WA farm to Seattle consumers in ways that are specifically tailored for the Emerald City.
Plenty grows clean, delicious fruits and vegetables year-round in indoor farms located just outside major urban centers. Plenty strives to grow and provide the best tasting, most nutritious fruits and vegetables possible – delivering just-picked, fresher produce that’s pesticide, herbicide and GMO-free in a way that’s better for people and our planet. By eliminating trucks and warehouses and reducing the amount of resources needed to grow bountiful crops, Plenty brings you closer to your food. Founded in 2013, Plenty is headquartered in South San Francisco, CA with offices in the Seattle area and Wyoming.