Director, Brand Marketing

South San Francisco, CA

About Plenty

Plenty is a revolutionary vertical farming company that improves the lives of plants, people, and the planet. We grow delicious, sustainable produce without pesticides or GMOs.

Plenty is looking for a Director of Brand Marketing to play a central role in driving a strategy that delivers on business growth, while helping to build at the tactical level. You will strengthen consumer understanding, build powerhouse brand relevance, and explore new innovation to better serve consumer wants and needs. 

About Role

You want to create a new category and build a global brand with big ambitions from the ground up, transforming how consumers experience food. As the Director of Brand Marketing, you will be responsible for setting the brand and product marketing strategies, delivering on business goals that result in market share and category growth. You are naturally curious with a knack for solving problems that others may not realize exist, pushing beyond the status quo. Collaborating across marketing, sales, product, farm ops, engineering, market development, program management, and other key business stakeholders, you will support delivery of the GTM strategy and product roadmap. At your core, you leverage actionable insights to drive results, inform innovation, and unlock consumer and customer value. You have a genuine interest in the Plenty mission, and believe in the power of food to drive positive change for people and the planet.

Type of Role

Full-Time

What You’ll Do

  • Develop and drive a Plenty brand strategy based on strong consumer, customer, category and market landscape insights, with a compelling vision for the future of Plenty that drives new category growth / white space expansion.

  • Be the voice of the consumer, informing overall marketing and product strategies in support of growth objectives, resulting in a diverse portfolio of desirable products and the experiences to sell them.

  • Drive commercialization of products and Plenty’s retail presence, translating strategic plans into commercial executions that drive velocity through retail channels, partnerships, and shopper communication plans.

  • Inspire the rapid development and testing of new programs that will build brand awareness and drive demand, and use data, technology, and creative channel solutions to create a brand experience that doesn’t yet exist.

  • Drive strategy while helping to build at the tactical level, ultimately building out a high-performing team.

What We’re Looking For

  • Passion for the Plenty mission and for building an iconic brand from the ground up.

  • 10+ years experience in CPG brand marketing, strategy development, and product innovation with a proven ability to work cross-functionally.

  • Strong understanding of strategic frameworks, problem-solving and analytical skills, including advanced modeling.

  • Demonstrated problem-solving capabilities, with the ability to develop creative and non-traditional solutions for challenging, undefined problems.

  • Success in leveraging complex data and trends to generate insights to understand consumer behavior is a must (IRI, Nielsen, know-how to drive primary research).

  • Clear demonstration of internal and external cross-functional partnership and strong collaborative approach

  • Bachelor’s Degree required, MBA preferred.

  • Startup and CPG industry experiences are highly valued.

  • You’re exceptional at the fundamentals: bias for action and sense of urgency, attention to detail, budget and time management, ownership and accountability, presentation and communication skills, project management

  • Belief in the power of food to drive positive change for people and the planet

About Plenty

Plenty is here to change the way people eat, making extraordinary flavor and nutrition more available in a way that's better for people and the planet. We build farms that can put craveable flavor first while delivering exceptional yields. And our produce is always pesticide-free and grown using less than 1% of the land and 5% of the water of outdoor farming.