Irving, TX (August 22, 2024) – Today, 7-Eleven, Inc., announced a new venture with Plenty Unlimited Inc., an innovative leader in indoor vertical farming, to further its commitment to sustainability through the availability of fresh, sustainably grown produce in 7-Eleven® locations throughout California.
This is a significant step for 7-Eleven in providing customers with high-quality, locally grown produce that meets rigorous sustainability standards. Plenty’s industry-leading indoor vertical farming technology not only creates fresh produce that can be harvested with peak-season flavor year-round but also champions efficiency and environmental stewardship. Their certified pesticide-free leafy greens use just 1% of the land typically required by traditional farms to achieve yields up to 350 times greater per acre. Plenty’s innovative approach also significantly reduces water usage by up to 90% compared to traditional farming, employing only a fraction of the water per kilogram of leafy greens produced.
“We are thrilled to introduce Plenty to our salad offerings and bring their innovative and sustainable approach to fresh produce to our customers,” said Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven. “As part of 7-Eleven’s Good Made Easy approach, we are continuing to find opportunities to offer products that not only meet our customers’ expectations for quality and convenience but also contribute positively to environmental sustainability at scale.”
7-Eleven will offer lettuce from Plenty’s Compton, California indoor farm in salads sold at 1,300 stores across California. Customers can enjoy these fresh, pesticide-free greens alongside premium ingredients in two classic salad options:
- California Cobb Salad: Featuring Plenty’s Crispy Lettuce, topped with white meat chicken, sliced egg, grape tomatoes, applewood bacon, and a cheddar & Monterey Jack cheese blend, served with ranch dressing.
- Chicken Caesar Salad: Prepared with Plenty’s Crispy Lettuce, white meat chicken, parmesan cheese, crunchy croutons, parmesan cheese crisps, and a lemon wedge, accompanied by classic Caesar dressing.
“Our team is always on the lookout for ways to innovate and introduce new products that our customers can feel good about purchasing,” said Deanna Hall, Senior Product Director at 7-Eleven. “Introducing Plenty to our salad offerings in California is just one of the many ways we’re continuing to evolve our fresh food to satisfy customer preferences.”
“We’re proud to be working with 7-Eleven to bring sustainably grown produce into the heart of communities across California,” said Dana Worth, SVP, Commercial at Plenty. “Expanding our footprint into convenience stores with 7-Eleven marks an important milestone in making fresh, locally grown produce more accessible and we look forward to continued collaboration with 7-Eleven to offer customers convenient, fresh products.”
